Lawyer Marketing to most law firms is an essential part of bringing a steady flow of new cases coming in.

If you are going to spend the time and money investing in Lawyer Marketing then there are very important factors to consider.

Tracking where your business is coming from.

If you are actively using several different types of marketing, you need to know what is working and what is not. There are several ways to track this.

1. One way would be to use different phone numbers for each marketing outlet. There are several call reporting sources available. GP Internet Marketing can supply you with this.
2. If you are engaging in internet marketing using your site, Google Analtyics will give you a very clear picture on where your business is coming from.
3. If you are receiving emails from different sources, then use a different email address for each source.
4. If you are receiving referrals keep a very close track on where your referrals are coming from, so that you can better reciprocate and thank your source.
5. Each time you retain a new client be sure to ask them how they found your firm.

This entry was posted on Thursday, August 7th, 2008 at 3:51 pm and is filed under Attorneys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.